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# Twitch, YouTube Gaming and Kick draw sharply different audiences by region
- URL: https://www.medianexis.com/twitch-youtube-gaming-and-kick-draw-sharply-different-audiences-by-region/
- Published: 2026-09-14T15:04:44.000Z
- Updated: 2026-09-14T15:04:45.000Z
- Description: Streams Charts’ new Audience Geo & Demographics tool shows 28% of Twitch’s audience is U.S.-based versus 15% on Kick and 14% on YouTube Gaming.
- Author: Fabric.Media Editorial
- Tags: Creators, Sam Gutelle, Twitch, YouTube Gaming and Kick draw sharply different audiences by region

**Why it matters.** Brands and agencies buying game-streaming inventory now need platform-specific geo targeting rather than treating Twitch, Kick and YouTube Gaming as interchangeable reach.

*Signal from* [*tubefilter.com*](https://tubefilter.com/?ref=medianexis.com) *·* [*Sam Gutelle*](https://www.medianexis.com/tag/by-sam-gutelle/) *·* [*read the original*](https://www.tubefilter.com/2026/09/11/gamers-are-all-over-the-world-but-they-dont-all-stream-on-the-same-platforms/?ref=medianexis.com)*.*