> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Uber Ads, WPP Media execs: real-time intent is replacing the sales funnel
- URL: https://www.medianexis.com/uber-ads-wpp-media-execs-real-time-intent-is-replacing-the-sales-funnel/
- Published: 2026-10-13T16:32:14.000Z
- Updated: 2026-10-13T16:32:14.000Z
- Description: Adweek’s Dawn Papandrea reports that Uber Advertising’s Jess Shuraleff and WPP Media’s Gautham Pingalli told an Adweek House fireside chat that the consumer journey is collapsing, pushing marketers toward intent-driven commerce media over linear funnel tracking.
- Author: The Signals Desk
- Tags: Retail-media, Dawn Papandrea, Adweek: Capturing consumer intent panel

**Why it matters.** Agencies now measure the actions that lead to an outcome, not just the outcome itself, eroding the old split between performance and brand budgets.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Dawn Papandrea*](https://www.medianexis.com/tag/by-dawn-papandrea/) *·* [*read the original*](https://www.adweek.com/commerce/capturing-the-moving-target-of-consumer-intent/?ref=medianexis.com)*.*