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# UK ad-supported streaming overtakes all other TV viewing, Roku finds
- URL: https://www.medianexis.com/uk-ad-supported-streaming-overtakes-all-other-tv-viewing-roku-finds/
- Published: 2026-10-07T18:17:45.000Z
- Updated: 2026-10-07T18:17:45.000Z
- Description: Advanced Television reports that Roku’s first VOD Evolution study finds ad-supported streaming now accounts for 52 per cent of all UK TV viewing, with streamers watching 14 of their 26 weekly hours through BVoD, ad-supported SVoD, or FAST.
- Author: The Signals Desk
- Tags: Streaming, UK ad-supported streaming adoption data

**Why it matters.** Linear TV buyers lose the ability to reach a third of UK streamers entirely, forcing ad budgets toward ad-supported streaming platforms to maintain reach.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=medianexis.com) *·* [*read the original*](https://www.advanced-television.com/2026/10/07/data-uk-embracing-ad-supported-streaming-in-record-numbers/?ref=medianexis.com)*.*