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# UK creator partnership spend to top £1.2bn in 2026, IAB UK says
- URL: https://www.medianexis.com/uk-creator-partnership-spend-to-top-1-2bn-in-2026-iab-uk-says/
- Published: 2026-10-22T16:04:13.000Z
- Updated: 2026-10-22T16:04:13.000Z
- Description: The Media Leader’s Charli West reports that IAB UK forecasts UK creator partnership spend will hit £1.2 billion in 2026, up 26% year-on-year from £966 million in 2025.
- Author: The Signals Desk
- Tags: Creators, Charli West, Media Leader: creator partnership growth analysis

**Why it matters.** Advertisers now have a standardized benchmark to compare creator investment against other channels, pressuring the industry to prove performance as spend scales.

*Signal from* [*uk.themedialeader.com*](https://uk.themedialeader.com/?ref=medianexis.com) *·* [*Charli West*](https://www.medianexis.com/tag/by-charli-west/) *·* [*read the original*](https://uk.themedialeader.com/creators-offer-more-than-reach-whats-driving-creator-partnership-growth/?ref=medianexis.com)*.*