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# UK SVoD homes top 21m, but growth is now about stacking services
- URL: https://www.medianexis.com/uk-svod-homes-top-21m-but-growth-is-now-about-stacking-services/
- Published: 2026-11-14T22:16:50.000Z
- Updated: 2026-11-14T22:16:51.000Z
- Description: Advanced Television reports that Barb’s Establishment Survey found 21 million UK homes (71 per cent) had SVoD access in Q3 2026, up only 290,000 from Q2.
- Author: Medianexis Signals Desk
- Tags: Streaming, Barb: UK SVoD homes pass 21 million

**Why it matters.** With household penetration flattening near saturation, streamers must now compete for a second or third slot in already-subscribed homes rather than for new subscribers.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=medianexis.com) *·* [*read the original*](https://www.advanced-television.com/2026/11/12/barb-uk-svod-homes-pass-21m-for-the-first-time/?ref=medianexis.com)*.*