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# UK video ad spend jumps 18% as TV+ takes a third of investment
- URL: https://www.medianexis.com/uk-video-ad-spend-jumps-18-as-tv-takes-a-third-of-investment/
- Published: 2026-09-30T19:03:29.000Z
- Updated: 2026-09-30T19:03:29.000Z
- Description: VideoWeek’s Dan Meier reports that UK digital ad spend hit £21.2 billion in H1 2026, up 13 percent year over year, according to IAB UK and mediasense.
- Author: The Signals Desk
- Tags: Streaming, Dan Meier, VideoWeek Week in Charts roundup

**Why it matters.** Sellers of CTV and streaming inventory in the UK can point to outsized video growth as they negotiate 2027 budgets.

*Signal from* [*videoweek.com*](https://videoweek.com/?ref=medianexis.com) *·* [*Dan Meier*](https://www.medianexis.com/tag/by-dan-meier/) *·* [*read the original*](https://videoweek.com/2026/09/29/week-in-charts-candle-medias-kevin-mayer-on-paramounts-wbd-acquisition-video-ad-spend-grows-in-uk-and-consumers-question-brands-use-of-ai/?ref=medianexis.com)*.*