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# Ulta Beauty bets on store associates as AI agents take over search
- URL: https://www.medianexis.com/ulta-beauty-bets-on-store-associates-as-ai-agents-take-over-search/
- Published: 2026-10-13T00:20:43.000Z
- Updated: 2026-10-13T00:20:43.000Z
- Description: The Drum’s Jenni Baker reports that Ulta Beauty CMO Kelly Mahoney expects AI shopping agents to handle more product discovery for beauty customers.
- Author: The Signals Desk
- Tags: Retail-media, AI, Jenni Baker, Ulta Beauty on AI and store experience

*Signal from* [*thedrum.com*](https://thedrum.com/?ref=medianexis.com) *·* [*Jenni Baker*](https://www.medianexis.com/tag/by-jenni-baker/) *·* [*read the original*](https://www.thedrum.com/news/the-best-marketers-to-the-agents-how-ulta-beauty-is-preparing-for-agentic-commerce?ref=medianexis.com)*.*