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# Universal’s Langley: longer windows aim to undo couch-watching habit
- URL: https://www.medianexis.com/universals-langley-longer-windows-aim-to-undo-couch-watching-habit/
- Published: 2026-10-05T13:48:40.000Z
- Updated: 2026-10-05T13:48:40.000Z
- Description: TheWrap’s Jeremy Fuster reports that NBCUniversal chairman Donna Langley told Bloomberg Screentime the studio is reversing its 17-day PVOD window, moving to a 45-day theatrical minimum to rebuild moviegoing habits before streaming.
- Author: The Signals Desk
- Tags: Streaming, Jeremy Fuster, Donna Langley on ditching short theatrical windows

**Why it matters.** Theater chains gain leverage to demand longer exclusivity industry-wide as Universal and Paramount-Warner align on a standard 90-day streaming window.

*Signal from* [*thewrap.com*](https://thewrap.com/?ref=medianexis.com) *·* [*Jeremy Fuster*](https://www.medianexis.com/tag/by-jeremy-fuster/) *·* [*read the original*](https://www.thewrap.com/creative-content/movies/donna-langley-universal-short-theatrical-windows-bloomberg-screentime/?ref=medianexis.com)*.*