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# Upfluence goes fully agentic with AI system Jaice for creator deals
- URL: https://www.medianexis.com/upfluence-goes-fully-agentic-with-ai-system-jaice-for-creator-deals/
- Published: 2026-09-29T12:21:11.000Z
- Updated: 2026-09-29T12:21:11.000Z
- Description: AdExchanger’s Joanna Gerber reports that Upfluence has shifted to a fully agentic model powered by its Jaice system, which now handles the entire creator partnership process for brands, from writing briefs to contacting creators and negotiating rates.
- Author: The Signals Desk
- Tags: Creators, AI, Joanna Gerber, Upfluence goes fully agentic with AI system Jaice for creator deals

**Why it matters.** Brands using Upfluence can now scale creator outreach and rate negotiation without manual vetting, cutting the labor cost of matching that previously gated smaller advertisers out of influencer marketing.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=medianexis.com) *·* [*Joanna Gerber*](https://www.medianexis.com/tag/by-joanna-gerber/) *·* [*read the original*](https://www.adexchanger.com/marketers/this-creator-marketing-platform-has-gone-fully-agentic/?ref=medianexis.com)*.*