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# USGA names Gupta Media as paid media agency of record
- URL: https://www.medianexis.com/usga-names-gupta-media-as-paid-media-agency-of-record/
- Published: 2026-10-18T17:49:50.000Z
- Updated: 2026-10-18T17:49:50.000Z
- Description: MediaPost’s Steve McClellan reports that the USGA picked Gupta Media as its paid media AOR after a competitive pitch, replacing Carmichael Lynch to drive ticket sales for upcoming U.S. Open and U.S. Women’s Open events.
- Author: The Signals Desk
- Tags: Agencies, Steve McClellan, Will Russo, USGA names Gupta Media agency of record

*Based on reporting by* [*mediapost.com*](https://www.mediapost.com/publications/article/418779/usga-selects-gupta-media-as-its-paid-media-aor.html?ref=medianexis.com) *—* [*Steve McClellan*](https://www.medianexis.com/tag/by-steve-mcclellan/) *·* [*campaignlive.com*](https://www.campaignlive.com/article/exclusive-usga-names-gupta-media-paid-media-agency-record/1972696?ref=medianexis.com) *—* [*Will Russo*](https://www.medianexis.com/tag/by-will-russo/)*.*