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# V pitches screen-size and location as the new TV ad currency
- URL: https://www.medianexis.com/v-pitches-screen-size-and-location-as-the-new-tv-ad-currency/
- Published: 2026-11-14T22:17:05.000Z
- Updated: 2026-11-14T22:17:06.000Z
- Description: TVREV’s Alan Wolk reports that V CEO Guy Edri has proposed VIP, or Verified Inch Price, a measurement system that would let advertisers buy and sell across streaming and linear using TV screen size and the demographics of the set’s location.
- Author: Medianexis Signals Desk
- Tags: Measurement, Alan Wolk, TVREV: new TV measurement standard 'V'

**Why it matters.** Advertisers get a currency that unifies linear and streaming buys without user-level data, but adoption depends on operators and networks cooperating in a way that sank Nielsen TAM a decade ago.

*Signal from* [*TVREV*](https://tvrev.com/?ref=medianexis.com) *·* [*Alan Wolk*](https://www.medianexis.com/tag/by-alan-wolk/) *·* [*read the original*](https://www.tvrev.com/news/can-v-really-shake-up-tv-measurement?ref=medianexis.com)*.*