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# Vertical video moves from social feeds into streaming and shopping
- URL: https://www.medianexis.com/vertical-video-moves-from-social-feeds-into-streaming-and-shopping/
- Published: 2026-09-27T21:03:46.000Z
- Updated: 2026-09-27T21:03:46.000Z
- Description: EMARKETER’s Gadjo Sevilla reports that vertical, short-form video has become full-funnel engagement infrastructure, citing HubSpot data that 49% of marketers name it their top-performing format versus 29% for long-form and 25% for livestream.
- Author: The Signals Desk
- Tags: Creators, Gadjo Sevilla, eMarketer: short-form vertical video growth phase

**Why it matters.** Streaming apps and social platforms building shoppable vertical-video features now compete directly with TikTok for the same commerce-driven attention.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Gadjo Sevilla*](https://www.medianexis.com/tag/by-gadjo-sevilla/) *·* [*read the original*](https://www.emarketer.com/content/vertical--short-form-video-s-next-growth-phase-spans-streaming--shopping--social?ref=medianexis.com)*.*