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# Vibe brings Walmart shopper data to CTV ad targeting
- URL: https://www.medianexis.com/vibe-brings-walmart-shopper-data-to-ctv-ad-targeting/
- Published: 2026-11-02T15:23:58.000Z
- Updated: 2026-11-02T15:23:59.000Z
- Description: TVREV’s Alan Wolk interviews Vibe.co CEO Arthur Querou, who explains the self-serve CTV platform now lets advertisers target streaming viewers using Walmart’s purchase-intent audiences, with AI selecting the best segments automatically.
- Author: The Signals Desk
- Tags: Retail-media, AI, Alan Wolk, Walmart closes retail media gap with better measurement

**Why it matters.** Advertisers get purchase-level precision on TV buys, giving retail media data a new distribution channel beyond Walmart’s own properties.

*Signal from* [*TVREV*](https://tvrev.com/?ref=medianexis.com) *·* [*Alan Wolk*](https://www.medianexis.com/tag/by-alan-wolk/) *·* [*read the original*](https://www.tvrev.com/news/vibes-arthur-querou-on-bringing-walmarts-shopper-data-to-ctv?ref=medianexis.com)*.*