> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# VIDAA CEO teases TV measurement overhaul ahead of London DisrupTV event
- URL: https://www.medianexis.com/vidaa-ceo-teases-tv-measurement-overhaul-ahead-of-london-disruptv-event/
- Published: 2026-09-14T15:03:04.000Z
- Updated: 2026-09-14T15:03:04.000Z
- Description: VIDAA CEO Guy Edri previews a DisrupTV Executive Summit set for November 11 in London. He argues TV needs new measurement built for the digital era, citing VIDAA’s reach in over 50 million households across more than 500 brands.
- Author: Fabric.Media Editorial
- Tags: Measurement, Guy Edri, TVREV DisrupTV relaunch explainer

*Signal from* [*TVREV*](https://tvrev.com/?ref=medianexis.com) *·* [*Guy Edri*](https://www.medianexis.com/tag/by-guy-edri/) *·* [*read the original*](https://www.tvrev.com/news/why-disruptv-and-why-now?ref=medianexis.com)*.*