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# Vinted is now TV’s No. 3 most-seen brand since April
- URL: https://www.medianexis.com/vinted-is-now-tvs-no-3-most-seen-brand-since-april/
- Published: 2026-10-13T00:21:12.000Z
- Updated: 2026-10-13T00:21:12.000Z
- Description: The Measure’s John Cassillo reports that iSpot data shows Vinted has become TV’s No. 3 most-seen brand since April 1, trailing only Liberty Mutual and Progressive, with over 27 billion household impressions driven mostly by streaming spend.
- Author: The Signals Desk
- Tags: Measurement, John Cassillo, Vinted becomes a top TV-advertised brand

**Why it matters.** Vinted’s streaming-heavy buy gives secondhand retail outsized reach against online rivals, with its share of category TV spend now double that of its closest competitor.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*John Cassillo*](https://www.medianexis.com/tag/by-john-cassillo/) *·* [*read the original*](https://www.themeasure.net/whats-vinted-the-secondhand-clothing-market-is-one-of-tvs-biggest-brands-ispot-streaming-data/?ref=medianexis.com)*.*