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# Vizio adds 40+ creator channels, taps Walmart Connect for CTV ad push
- URL: https://www.medianexis.com/vizio-adds-40-creator-channels-taps-walmart-connect-for-ctv-ad-push/
- Published: 2026-10-13T00:19:19.000Z
- Updated: 2026-10-13T00:19:19.000Z
- Description: Marketing Dive’s Jessica Hammers reports that Vizio is adding more than 40 creator-led channels to WatchFree+, featuring MrBeast and Amaury Guichon, alongside a Geico-sponsored original film and new premium partnerships with MGM, NBCUniversal and Disney.
- Author: The Signals Desk
- Tags: Streaming, Deals, Jessica Hammers, Vizio ramps up creator-led programming for CTV ads

**Why it matters.** Advertisers get more creator inventory and retail-media tie-ins to target within one Walmart-owned CTV ecosystem.

*Signal from* [*marketingdive.com*](https://marketingdive.com/?ref=medianexis.com) *·* [*Jessica Hammers*](https://www.medianexis.com/tag/by-jessica-hammers/) *·* [*read the original*](https://www.marketingdive.com/news/vizio-ramps-up-creator-led-programming-in-bid-for-ctv-ad-dollars/832640/?ref=medianexis.com)*.*