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# VMAs’ NFL lead-in drives biggest audience since 2015
- URL: https://www.medianexis.com/vmas-nfl-lead-in-drives-biggest-audience-since-2015/
- Published: 2026-09-30T19:03:23.000Z
- Updated: 2026-09-30T19:03:23.000Z
- Description: The Ankler’s Sean McNulty reports the VMAs drew 8.4 million viewers across CBS and MTV in preliminary Nielsen numbers, up 51% from last year’s 5.6 million.
- Author: The Signals Desk
- Tags: Streaming, Sean McNulty, Shawn Levy leaves Netflix for Disney's 20th TV deal

**Why it matters.** The result gives CBS and MTV a stronger case to networks and advertisers for pairing awards shows with NFL lead-ins going forward.

*Signal from* [*The Ankler*](https://theankler.com/?ref=medianexis.com) *·* [*Sean McNulty*](https://www.medianexis.com/tag/by-sean-mcnulty/) *·* [*read the original*](https://theankler.com/pskys-pricey-debt-terms-netflix-loves-lohan/?ref=medianexis.com)*.*