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# Vurt bets vertical microdramas belong on TV, not just phones
- URL: https://www.medianexis.com/vurt-bets-vertical-microdramas-belong-on-tv-not-just-phones/
- Published: 2026-10-12T14:22:04.000Z
- Updated: 2026-10-12T14:22:04.000Z
- Description: The Verge’s Charles Pulliam-Moore reports that Vurt, an ad-supported microdrama platform with human-made (not AI) casts, has launched Apple TV and Android TV apps, growing from 10,000 to 675,000 users since its March launch.
- Author: The Signals Desk
- Tags: Streaming, Charles Pulliam-Moore, The Verge: Vurt reframes vertical video as genre

**Why it matters.** Ad-supported, human-cast microdramas give brand-safety-conscious advertisers a cleaner alternative to AI-slop-heavy rivals as the format moves onto the living room screen.

*Signal from* [*theverge.com*](https://theverge.com/?ref=medianexis.com) *·* [*Charles Pulliam-Moore*](https://www.medianexis.com/tag/by-charles-pulliam-moore/) *·* [*read the original*](https://www.theverge.com/entertainment/1008720/vurt-microdramas-verticals-interview-hilmon-sorey?ref=medianexis.com)*.*