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# Walgreens relaunches in-store screens via Looma after Cooler Screens debacle
- URL: https://www.medianexis.com/walgreens-relaunches-in-store-screens-via-looma-after-cooler-screens-debacle/
- Published: 2026-09-11T16:28:41.000Z
- Updated: 2026-09-11T16:28:41.000Z
- Description: Walgreens will add Looma digital screens and end caps to 1,200 stores starting in October, placing content beside products rather than blocking them, following its costly Cooler Screens fallout.
- Author: Fabric.Media Editorial
- Tags: Retail-media, Mitchell Parton, Walgreens retries digital screens after cooler flop

**Why it matters.** Brands already running Looma campaigns at Kroger, H-E-B and BJ’s can now extend the same buys into Walgreens’ 1,200 stores.

*Signal from* [*modernretail.co*](https://modernretail.co/?ref=medianexis.com) *·* [*Mitchell Parton*](https://www.medianexis.com/tag/by-mitchell-parton/) *·* [*read the original*](https://www.modernretail.co/marketing/walgreens-says-its-focused-on-higher-peforming-ad-placements-as-it-tries-again-with-digital-screens/?ref=medianexis.com)*.*