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# Walmart links Spotify audio ads to in-store and online purchases
- URL: https://www.medianexis.com/walmart-links-spotify-audio-ads-to-in-store-and-online-purchases/
- Published: 2026-10-08T23:00:46.000Z
- Updated: 2026-10-08T23:01:12.000Z
- Description: Inside Radio reports that Walmart is adding Spotify inventory to its demand-side platform, letting brands target Spotify listeners with Walmart’s customer data and measure whether those audio campaigns drive sales at its stores or website.
- Author: The Signals Desk
- Tags: Retail-media, Walmart, Spotify link audio ads to retail purchases

**Why it matters.** Audio sellers gain a sales-attribution proof point that lets them compete for retail media budgets alongside CTV and display.

*Signal from* [*insideradio.com*](https://insideradio.com/?ref=medianexis.com) *·* [*read the original*](https://www.insideradio.com/free/walmart-spotify-link-audio-ads-to-retail-purchases/article%5Fa3e397c5-48c0-4994-a59d-becba58a16f6.html?ref=medianexis.com)*.*