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# Walmart opens shopper data to CTV advertisers on Vibe
- URL: https://www.medianexis.com/walmart-opens-shopper-data-to-ctv-advertisers-on-vibe/
- Published: 2026-11-02T15:22:17.000Z
- Updated: 2026-11-02T15:22:18.000Z
- Description: Adweek’s Kendra Barnett reports that Walmart will let Vibe advertisers target over 3,300 shopper audience segments built from its first-party web and in-store data, starting this week, marking the first major product move since Walmart acquired the CTV ad platform in June.
- Author: The Signals Desk
- Tags: Retail-media, Kendra Barnett, Walmart closes retail media gap with better measurement

**Why it matters.** Small and midsize advertisers gain access to Walmart’s shopper data for CTV targeting without needing a dedicated data science team.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Kendra Barnett*](https://www.medianexis.com/tag/by-kendra-barnett/) *·* [*read the original*](https://www.adweek.com/media/months-after-buying-vibe-walmart-opens-shopper-audiences-to-ctv-advertisers/?ref=medianexis.com)*.*