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# Walmart taps Muppets to unify holiday ad push across Q4
- URL: https://www.medianexis.com/walmart-taps-muppets-to-unify-holiday-ad-push-across-q4/
- Published: 2026-10-27T14:26:38.000Z
- Updated: 2026-10-27T14:26:38.000Z
- Description: Marketing Dive’s Peter Adams reports that Walmart built its holiday campaign, “A Who Knew Carol,” around a Muppets Christmas Carol parody starring Walton Goggins as Scrooge.
- Author: The Signals Desk
- Tags: Agencies, Peter Adams, Walmart CMO on Muppet holiday campaign

*Signal from* [*marketingdive.com*](https://marketingdive.com/?ref=medianexis.com) *·* [*Peter Adams*](https://www.medianexis.com/tag/by-peter-adams/) *·* [*read the original*](https://www.marketingdive.com/news/walmart-cmo-breaks-down-retailers-muppet-fueled-holiday-campaign/833778/?.tsrc=rss&ref=medianexis.com)*.*