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# WARC: Global ad spend to hit $1.34 trillion in 2026, led by AI and social
- URL: https://www.medianexis.com/warc-global-ad-spend-to-hit-1-34-trillion-in-2026-led-by-ai-and-social/
- Published: 2026-10-11T01:41:11.000Z
- Updated: 2026-10-11T01:41:12.000Z
- Description: Inside Radio reports that WARC forecasts global ad spending will rise 11.9% to $1.34 trillion in 2026, driven by AI investment, major events and digital growth, with social media the fastest-growing channel at $394.6 billion and Alphabet, Amazon and Meta capturing 59.7% of spend outside China.
- Author: The Signals Desk
- Tags: Agencies, AI, WARC outlook: AI and major events fuel 2026 ad growth

**Why it matters.** Alphabet, Amazon and Meta’s growing share of ad spend outside China gives them more leverage over pricing and terms as the market grows around them.

*Signal from* [*insideradio.com*](https://insideradio.com/?ref=medianexis.com) *·* [*read the original*](https://www.insideradio.com/free/warc-outlook-ai-major-events-fuel-2026-u-s-ad-growth/article%5F22ed1684-34e3-4241-8f72-b105b409ea69.html?ref=medianexis.com)*.*