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# WBD’s JB Perrette jumps to Skydance in expanded streaming, ad sales role
- URL: https://www.medianexis.com/wbds-jb-perrette-jumps-to-skydance-in-expanded-streaming-ad-sales-role/
- Published: 2026-10-06T13:56:10.000Z
- Updated: 2026-10-06T13:56:10.000Z
- Description: Deadline’s Dade Hayes reports that JB Perrette, WBD’s head of global streaming, is moving to Skydance as Co-Chair and Chief Business Officer of both Skydance TV and Skydance DTC once the $110 billion merger closes.
- Author: The Signals Desk
- Tags: Streaming, Dade Hayes, Ankler: studio layoffs contagion newsletter roundup

**Why it matters.** Advertisers and sales leaders at the former Paramount and WBD now face an unsettled ad-sales hierarchy under an executive without a deep advertising background.

*Signal from* [*deadline.com*](https://deadline.com/?ref=medianexis.com) *·* [*Dade Hayes*](https://www.medianexis.com/tag/by-dade-hayes/) *·* [*read the original*](https://deadline.com/2026/10/skydance-david-ellison-zaslav-jb-perrette-streaming-executive-1237146730/?ref=medianexis.com)*.*