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# Wells Fargo downgrades Netflix, cites falling viewership and thinning hits
- URL: https://www.medianexis.com/wells-fargo-downgrades-netflix-cites-falling-viewership-and-thinning-hits/
- Published: 2026-09-22T12:44:08.000Z
- Updated: 2026-09-22T12:44:08.000Z
- Description: Wells Fargo cut Netflix to underweight and slashed its price target to $57 from $80, implying 24% downside. The bank cites falling per-subscriber viewing hours and a heavy reliance on a shrinking pool of Top 100 titles for engagement.
- Author: The Signals Desk
- Tags: Streaming, Liz Napolitano, Netflix stock doldrums, Wells Fargo comeback skepticism

**Why it matters.** Netflix now has to prove it can still produce watercooler hits, since Wells Fargo says breakout titles are a must for the stock to work again.

*Signal from* [*cnbc.com*](https://cnbc.com/?ref=medianexis.com) *·* [*Liz Napolitano*](https://www.medianexis.com/tag/by-liz-napolitano/) *·* [*read the original*](https://www.cnbc.com/2026/09/18/netflix-is-in-the-doldrums-a-comeback-is-unlikely-wells-fargo-says.html?ref=medianexis.com)*.*