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# Why Netflix can’t out-YouTube YouTube
- URL: https://www.medianexis.com/why-netflix-cant-out-youtube-youtube/
- Published: 2026-11-03T15:29:18.000Z
- Updated: 2026-11-03T15:29:18.000Z
- Description: Puck’s Julia Alexander reports that Nielsen’s Gauge found YouTube took 15.8% of U.S.
- Author: The Signals Desk
- Tags: Streaming, Julia Alexander, Puck: Why Netflix can't out-YouTube YouTube

**Why it matters.** Netflix and rival streamers can’t read the Gauge share gap as a direct competitive threat since Nielsen’s platform-level figure says nothing about which content or formats are actually driving YouTube’s viewing.

*Signal from* [*puck.news*](https://puck.news/?ref=medianexis.com) *·* [*Julia Alexander*](https://www.medianexis.com/tag/by-julia-alexander/) *·* [*read the original*](https://puck.news/hollywood/2026/11/why-netflix-cant-out-youtube-youtube?ref=medianexis.com)*.*