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# WNBA ad impressions surge, but no brand dominates the airtime
- URL: https://www.medianexis.com/wnba-ad-impressions-surge-but-no-brand-dominates-the-airtime/
- Published: 2026-08-18T21:13:03.000Z
- Updated: 2026-09-17T17:40:53.000Z
- Description: iSpot data shows Amex, Allstate and McDonald’s already topped last season’s full-year TV impressions in the WNBA’s 2026 season. Yet the top ad by share of voice holds just 1.13%, with the top 10 under 8% combined.
- Author: Fabric.Media Editorial
- Tags: Measurement, #archive-backfill, John Cassillo

**Why it matters.** With no advertiser holding more than a sliver of share, new entrants like Cricket Wireless can still buy their way into the league’s growing audience.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*John Cassillo*](https://www.medianexis.com/tag/by-john-cassillo/) *·* [*read the original*](https://www.themeasure.net/wnbas-biggest-advertisers-this-summer-sports-brands-rankings-womens/?ref=medianexis.com)*.*