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# Women athletes lean on creator playbook to close the pay gap
- URL: https://www.medianexis.com/women-athletes-lean-on-creator-playbook-to-close-the-pay-gap/
- Published: 2026-09-21T17:56:36.000Z
- Updated: 2026-09-21T17:56:36.000Z
- Description: Women’s sports revenue is climbing but individual athlete pay lags, so athletes are building creator businesses to close the gap.
- Author: The Signals Desk
- Tags: Creators, Alyssa Mercante, Women athletes and creator content monetization

**Why it matters.** Brands get an early entry point into fast-growing women’s sports audiences by signing athletes directly as creators rather than waiting on league-level media deals.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Alyssa Mercante*](https://www.medianexis.com/tag/by-alyssa-mercante/) *·* [*read the original*](https://digiday.com/media/how-women-athletes-are-betting-on-the-creator-playbook/?ref=medianexis.com)*.*