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# World Cup, ViX gains lift TelevisaUnivision Q3 despite US ad slump
- URL: https://www.medianexis.com/world-cup-vix-gains-lift-televisaunivision-q3-despite-us-ad-slump/
- Published: 2026-11-02T15:22:08.000Z
- Updated: 2026-11-02T15:22:08.000Z
- Description: Variety’s Brian Steinberg reports TelevisaUnivision’s total Q3 revenue rose 9% to $1.4 billion, driven by $90 million in World Cup sublicensing, ViX premium-tier growth and $389 million in Mexico World Cup ad sales, even as U.S. ad revenue fell 24% to $328 million.
- Author: The Signals Desk
- Tags: Streaming, Earnings, Brian Steinberg, TelevisaUnivision Q3 World Cup boost

*Signal from* [*variety.com*](https://variety.com/?ref=medianexis.com) *·* [*Brian Steinberg*](https://www.medianexis.com/tag/by-brian-steinberg/) *·* [*read the original*](https://variety.com/2026/tv/news/televisaunivsion-q3-world-cup-mexico-streaming-1236933808/?ref=medianexis.com)*.*