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# WPP Media, Amazon study ties Prime Video ads to measurable sales lift
- URL: https://www.medianexis.com/wpp-media-amazon-study-ties-prime-video-ads-to-measurable-sales-lift/
- Published: 2026-10-27T14:27:46.000Z
- Updated: 2026-10-27T14:27:46.000Z
- Description: Advanced Television reports that a six-month WPP Media study with Amazon Ads found Prime Video streaming ads drove a mean lift in modelled business outcomes of plus 1.65 percent across eight UK brands, with the top campaign reaching plus 6.63 percent.
- Author: The Signals Desk
- Tags: Streaming, WPP Media, Amazon study ties Prime Video ads to measurable sales lift

**Why it matters.** Advertisers now have a vendor-backed incrementality benchmark to justify shifting linear TV budgets toward streaming-on-demand inventory like Prime Video.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=medianexis.com) *·* [*read the original*](https://www.advanced-television.com/2026/10/26/study-vod-ads-deliver-measurable-short-term-sales/?ref=medianexis.com)*.*