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# WPP’s Q3 decline narrows as Rose’s turnaround plan takes shape
- URL: https://www.medianexis.com/wpps-q3-decline-narrows-as-roses-turnaround-plan-takes-shape/
- Published: 2026-10-29T14:01:23.000Z
- Updated: 2026-10-29T14:01:24.000Z
- Description: Adweek’s Alison Weissbrot reports that WPP’s Q3 revenue, less pass-through costs, fell 2.1% to $3.2 billion, narrowing from Q2’s 2.8% decline, while WPP Media returned to 0.3% growth for the first time in six quarters.
- Author: The Signals Desk
- Tags: Agencies, Earnings, Alison Weissbrot, Cindy Rose on WPP turnaround strategy

**Why it matters.** WPP Media’s return to growth gives Rose a data point to argue her 2028 turnaround plan is working, even as the holding company overall still shrinks.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Alison Weissbrot*](https://www.medianexis.com/tag/by-alison-weissbrot/) *·* [*read the original*](https://www.adweek.com/agencies/cindy-rose-on-why-shes-not-claiming-victory-yet-and-how-ai-agents-could-boost-margins/?ref=medianexis.com)*.*