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# WPP’s Rose blasts ‘CEO handshake’ agency wins; Publicis fires back
- URL: https://www.medianexis.com/wpps-rose-blasts-ceo-handshake-agency-wins-publicis-fires-back/
- Published: 2026-11-06T22:07:04.000Z
- Updated: 2026-11-06T22:07:05.000Z
- Description: AdExchanger reports that WPP CEO Cindy Rose criticized agencies winning accounts through CEO-to-CEO “handshake” deals that skip the formal pitch process, a pattern matching Publicis’s recent wins of PepsiCo, Microsoft and LVMH APAC without pitching.
- Author: The Signals Desk
- Tags: Agencies, AdExchanger: agencies and agentic pitch trends

**Why it matters.** If handshake wins become normalized, CMOs lose the competitive pitch process as leverage to vet agency fit before committing budget.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=medianexis.com) *·* [*read the original*](https://www.adexchanger.com/daily-news-roundup/friday-06112026/?ref=medianexis.com)*.*