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# WPP’s Rose slams ‘pitch-less CEO handshake’ agency deals
- URL: https://www.medianexis.com/wpps-rose-slams-pitch-less-ceo-handshake-agency-deals/
- Published: 2026-11-02T15:23:35.000Z
- Updated: 2026-11-02T15:23:36.000Z
- Description: Campaign US’s Shauna Lewis reports that WPP chief executive Cindy Rose criticized “pitch-less CEO handshake deals” on WPP’s Q3 investor call, warning clients against bypassing due diligence.
- Author: The Signals Desk
- Tags: Agencies, Shauna Lewis, Joe Mandese, Rebecca Stewart, Elena Lewis, Luis Rijo, Cindy Rose on WPP turnaround strategy

**Why it matters.** If CEO handshake deals become normal, holding companies lose the pitch process that has justified their fees and differentiated their capabilities.

*Based on reporting by* [*campaignlive.com*](https://www.campaignlive.com/article/cindy-rose-criticises-pitch-less-ceo-handshake-deals/1973837?ref=medianexis.com) *—* [*Shauna Lewis*](https://www.medianexis.com/tag/by-shauna-lewis/) *·* [*mediapost.com*](https://www.mediapost.com/publications/article/419082/wpp-media-biz-returns-to-growth-stagwells-declin.html?ref=medianexis.com) *—* [*Joe Mandese*](https://www.medianexis.com/tag/by-joe-mandese/) *·* [*adweek.com*](https://www.adweek.com/agencies/wpp-shows-signs-of-stabilization-as-q3-revenue-decline-eases/?ref=medianexis.com) *—* [*Rebecca Stewart*](https://www.medianexis.com/tag/by-rebecca-stewart/) *·* [*campaignlive.co.uk*](https://www.campaignlive.co.uk/article/the-key-charts-behind-wpp-s-q3-2026-results/46zhyckvw5ja60cma1ssmzvgw6?ref=medianexis.com) *—* [*Elena Lewis*](https://www.medianexis.com/tag/by-elena-lewis/) *·* [*ppc.land*](https://ppc.land/wpp-wins-more-pitches-but-client-losses-still-cut-growth-by-6-points/?ref=medianexis.com) *—* [*Luis Rijo*](https://www.medianexis.com/tag/by-luis-rijo/)*.*