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# WSJ plotted a six-show streaming slate, courted Emily Sundberg
- URL: https://www.medianexis.com/wsj-plotted-a-six-show-streaming-slate-courted-emily-sundberg/
- Published: 2026-10-22T16:06:13.000Z
- Updated: 2026-10-22T16:06:14.000Z
- Description: Business Insider’s Lucia Moses and Nathan McAlone report that the Wall Street Journal drafted plans for a six-series streaming push, including a live morning show and an Emma Tucker interview franchise.
- Author: The Signals Desk
- Tags: Creators, Lucia Moses, Nathan McAlone, WSJ courted Emily Sundberg for streaming TV push

**Why it matters.** Legacy publishers like the Journal now compete directly with independent creators for the audience and ad rates that YouTube business content commands.

*Signal from* [*businessinsider.com*](https://businessinsider.com/?ref=medianexis.com) *·* [*Lucia Moses*](https://www.medianexis.com/tag/by-lucia-moses/)*,* [*Nathan McAlone*](https://www.medianexis.com/tag/by-nathan-mcalone/) *·* [*read the original*](https://www.businessinsider.com/wsj-planning-big-push-into-streaming-tv-courted-emily-sundberg-2026-10?ref=medianexis.com)*.*