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# WunderKIND touts Pause Ads outperforming standard CTV spots in new benchmarks
- URL: https://www.medianexis.com/wunderkind-touts-pause-ads-outperforming-standard-ctv-spots-in-new-benchmarks/
- Published: 2026-09-23T23:58:19.000Z
- Updated: 2026-09-23T23:58:19.000Z
- Description: The Measure reports that WunderKIND Ads GM Adam Gendelman detailed a study run with TVision across 30 verticals and 40 to 50 campaigns, finding Pause Ads outperform traditional 60-second CTV spots on attention.
- Author: The Signals Desk
- Tags: Streaming, Rebuilding TV advertising around audience Q&A

**Why it matters.** Buyers now have a vendor-backed attention benchmark to justify shifting CTV budget from in-stream spots toward interactive formats like Pause and Home Screen ads.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*read the original*](https://www.themeasure.net/rebuilding-tv-advertising-around-the-audience-q-a-with-adam-gendelman-wunderkind-ads/?ref=medianexis.com)*.*