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# Wurl: 89% of CTV ad requests lack usable program data
- URL: https://www.medianexis.com/wurl-89-of-ctv-ad-requests-lack-usable-program-data/
- Published: 2026-10-28T17:24:30.000Z
- Updated: 2026-10-28T17:24:30.000Z
- Description: The Measure’s Jon Lafayette reports that Wurl’s analysis found 89% of CTV ad requests lack a usable program name and 45% lack channel information.
- Author: The Signals Desk
- Tags: Ad-tech, breaking, Jon Lafayette, Wurl report: brands want more show info

**Why it matters.** Without reliable contextual data, buyers cannot verify what programming their ads actually ran against, weakening their leverage to demand accountability from CTV sellers.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Jon Lafayette*](https://www.medianexis.com/tag/by-jon-lafayette/) *·* [*read the original*](https://www.themeasure.net/ad-news-brands-need-more-info-about-the-shows-theyre-advertising-in-wurl-report-says/?ref=medianexis.com)*.*