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# X and Samba launch outcomes measurement for entertainment marketers
- URL: https://www.medianexis.com/x-and-samba-launch-outcomes-measurement-for-entertainment-marketers/
- Published: 2026-09-15T23:18:01.000Z
- Updated: 2026-09-15T23:18:02.000Z
- Description: X and Samba are partnering on an outcomes measurement offering that shows entertainment advertisers whether X campaigns drove actions like movie ticket purchases or streaming, with a reported 55% lift across six streaming initiatives.
- Author: Fabric.Media Editorial
- Tags: Measurement, Jasmine Sheena, X and Samba launch outcomes measurement for entertainment marketers

**Why it matters.** Entertainment marketers now expect outcomes-based proof from platforms, following similar moves this year from Fox and AMC.

*Signal from* [*marketingbrew.com*](https://marketingbrew.com/?ref=medianexis.com) *·* [*Jasmine Sheena*](https://www.medianexis.com/tag/by-jasmine-sheena/) *·* [*read the original*](https://www.marketingbrew.com/stories/x-samba-outcomes-measurement-offerings-entertainment-marketers?ref=medianexis.com)*.*