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# Young adults aren’t tuning out TV ads
- URL: https://www.medianexis.com/young-adults-arent-tuning-out-tv-ads/
- Published: 2026-10-19T16:52:39.000Z
- Updated: 2026-10-19T16:52:39.000Z
- Description: eMarketer’s Peter Clark reports that younger viewers are not skipping or avoiding TV commercials at the rate many marketers assume, based on new survey data on ad engagement by age group.
- Author: The Signals Desk
- Tags: Measurement, Peter Clark, Young adults aren't tuning out TV ads

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Peter Clark*](https://www.medianexis.com/tag/by-peter-clark/) *·* [*read the original*](https://www.emarketer.com/content/young-adults-aren-t-tuning-tv-ads?ref=medianexis.com)*.*