> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Your biggest marketing channels may not matter most to AI
- URL: https://www.medianexis.com/your-biggest-marketing-channels-may-not-matter-most-to-ai/
- Published: 2026-10-03T12:25:09.000Z
- Updated: 2026-10-03T12:25:09.000Z
- Description: eMarketer’s Emily Gallagher reports that channels driving the most human traffic and conversions aren’t necessarily the ones AI engines cite or recommend most when answering shopping and brand queries.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Emily Gallagher, eMarketer: AI shopping reshapes which marketing channels matter

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Emily Gallagher*](https://www.medianexis.com/tag/by-emily-gallagher/) *·* [*read the original*](https://www.emarketer.com/content/your-biggest-marketing-channels-may-not-matter-most-ai?ref=medianexis.com)*.*