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# YouTube adds guesstimated TV co-viewing metric for creator brand pitches
- URL: https://www.medianexis.com/youtube-adds-guesstimated-tv-co-viewing-metric-for-creator-brand-pitches/
- Published: 2026-09-11T00:19:24.000Z
- Updated: 2026-09-11T00:19:25.000Z
- Description: YouTube launched Views (Co-Viewed), a creator-private metric estimating how many people watch together on one TV screen, so a family of three counts as three viewers.
- Author: Fabric.Media Editorial
- Tags: Creators, James Hale, YouTube pitches creators TV co-viewership stats to brands

*Signal from* [*tubefilter.com*](https://tubefilter.com/?ref=medianexis.com) *·* [*James Hale*](https://www.medianexis.com/tag/by-james-hale/) *·* [*read the original*](https://www.tubefilter.com/2026/09/09/youtube-wants-creators-to-pitch-brands-with-a-new-metric-that-guesstimates-tv-co-viewership/?ref=medianexis.com)*.*