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# YouTube engagement rates fall 26-38% across every video category
- URL: https://www.medianexis.com/youtube-engagement-rates-fall-26-38-across-every-video-category/
- Published: 2026-10-11T01:41:51.000Z
- Updated: 2026-10-11T01:41:51.000Z
- Description: eMarketer’s Peter Clark reports that organic engagement rates on brand YouTube channels dropped between 26% and 38% year over year across all seven video categories tracked, citing a June report from Pixability.
- Author: The Signals Desk
- Tags: Creators, Peter Clark, YouTube viewers holding back likes, eMarketer

**Why it matters.** Brands and marketers tracking likes and comments alone now risk misreading YouTube performance, since watch-time retention is holding even as those engagement signals decline.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Peter Clark*](https://www.medianexis.com/tag/by-peter-clark/) *·* [*read the original*](https://www.emarketer.com/content/youtube-viewers-holding-back-their-likes-every-category?ref=medianexis.com)*.*