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# YouTube pitches itself as TV’s partner, not its killer, at Mipcom
- URL: https://www.medianexis.com/youtube-pitches-itself-as-tvs-partner-not-its-killer-at-mipcom/
- Published: 2026-10-13T00:20:25.000Z
- Updated: 2026-10-13T00:20:26.000Z
- Description: The Hollywood Reporter’s Scott Roxborough reports that YouTube VP Pedro Pina and RTL Deutschland CEO Stephan Schmitter told Mipcom that YouTube wants to work with legacy broadcasters, not replace them.
- Author: The Signals Desk
- Tags: Streaming, Scott Roxborough, YouTube courts legacy TV at Mipcom

**Why it matters.** Broadcasters sitting on deep back catalogs now have a model for using YouTube to funnel younger viewers toward their own paid streaming services.

*Signal from* [*hollywoodreporter.com*](https://hollywoodreporter.com/?ref=medianexis.com) *·* [*Scott Roxborough*](https://www.medianexis.com/tag/by-scott-roxborough/) *·* [*read the original*](https://www.hollywoodreporter.com/tv/tv-news/youtube-on-working-with-legacy-tv-mipcom-1236727664/?ref=medianexis.com)*.*