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# YouTube TV leaps to No. 1 in streamer promo reach as football returns
- URL: https://www.medianexis.com/youtube-tv-leaps-to-no-1-in-streamer-promo-reach-as-football-returns/
- Published: 2026-10-27T14:30:55.000Z
- Updated: 2026-10-27T14:30:56.000Z
- Description: StreamTV Insider’s Bevin Fletcher reports that YouTube TV surged to the top of iSpot’s Streamers TV Promo Power Ranking in September with a 13.35% share of linear promo reach, up from just 0.97% in August.
- Author: The Signals Desk
- Tags: Streaming, Bevin Fletcher, YouTube TV leaps to No. 1 in streamer promo reach as football returns

**Why it matters.** Streamers chasing sports audiences now lean harder on linear TV promo spend to win reach during football season, when live rights become the deciding factor in subscriber acquisition.

*Signal from* [*streamtvinsider.com*](https://streamtvinsider.com/?ref=medianexis.com) *·* [*Bevin Fletcher*](https://www.medianexis.com/tag/by-bevin-fletcher/) *·* [*read the original*](https://www.streamtvinsider.com/advertising/streamers-promo-power-ranking-football-season-fuels-september?ref=medianexis.com)*.*