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# YouTube’s record 15.8% of US TV usage dwarfs Disney and Netflix
- URL: https://www.medianexis.com/youtubes-record-15-8-of-us-tv-usage-dwarfs-disney-and-netflix/
- Published: 2026-10-27T14:28:42.000Z
- Updated: 2026-10-27T14:28:42.000Z
- Description: Media War & Peace’s Evan Shapiro reports that Nielsen data shows YouTube grabbed a record 15.8% of US TV usage in August 2026, 70% more than Disney and over twice Netflix’s share, while also leading UK viewing for a third straight quarter.
- Author: The Signals Desk
- Tags: Streaming, Evan Shapiro, YouTube's record 15.8% of US TV usage dwarfs Disney and Netflix

**Why it matters.** Traditional TV and streaming players lose negotiating leverage with advertisers as audience share keeps migrating to YouTube’s creator-led ecosystem.

*Signal from* [*Media War & Peace*](https://eshap.substack.com/) *·* [*Evan Shapiro*](https://www.medianexis.com/tag/by-evan-shapiro/) *·* [*read the original*](https://eshap.substack.com/p/the-television-will-be-enshittified)*.*