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# YouTube’s TV viewing share hits record 15.8% in August
- URL: https://www.medianexis.com/youtubes-tv-viewing-share-hits-record-15-8-in-august/
- Published: 2026-10-23T01:11:50.000Z
- Updated: 2026-10-23T01:11:51.000Z
- Description: TheWrap’s Lucas Manfredi reports that Nielsen’s Media Distributor Gauge shows YouTube grew its TV viewing share 6% to a record 15.8% in August, even as overall TV usage fell 4.4% post-World Cup.
- Author: The Signals Desk
- Tags: Measurement, Lucas Manfredi, YouTube TV viewing hits record in August

**Why it matters.** Pending deals like Paramount-WBD and Fox-Roku would reshuffle the distributor rankings without changing YouTube’s lead, giving the platform continued leverage in upfront negotiations.

*Signal from* [*thewrap.com*](https://thewrap.com/?ref=medianexis.com) *·* [*Lucas Manfredi*](https://www.medianexis.com/tag/by-lucas-manfredi/) *·* [*read the original*](https://www.thewrap.com/media-platforms/tv/youtube-netflix-disney-tv-viewership-nielsen-gauge-august-2026/?ref=medianexis.com)*.*