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# YouTube’s TV watch-time share nears parity with all of broadcast
- URL: https://www.medianexis.com/youtubes-tv-watch-time-share-nears-parity-with-all-of-broadcast/
- Published: 2026-11-02T15:20:13.000Z
- Updated: 2026-11-02T15:20:14.000Z
- Description: nScreenMedia’s Colin Dixon reports that YouTube’s Nielsen Gauge share hit 15.8% in August, up from 13.1% a year earlier, while combined broadcast and cable fell to 36.4% from 41.6%.
- Author: The Signals Desk
- Tags: Streaming, Colin Dixon, YouTube TV share jumps again

**Why it matters.** Broadcasters and cable nets lose further negotiating leverage in upfront and carriage talks as YouTube closes in on their combined share of TV watch time.

*Signal from* [*nScreenMedia*](https://nscreenmedia.substack.com/) *·* [*Colin Dixon*](https://www.medianexis.com/tag/by-colin-dixon/) *·* [*read the original*](https://nscreenmedia.substack.com/p/youtubes-tv-share-jumps-again-peacocks)*.*