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A recipe blogger bets on direct-to-consumer as Google traffic wobbles

Simon Owens’s Media Newsletter reports that Nicole Hunn, who built Gluten Free on a Shoestring into a business with 130,000 email subscribers and six cookbooks, now relies on unpredictable Google and Facebook traffic for ad revenue.

Why it matters. Independent publishers lose leverage as search and social platforms control their distribution, pushing them toward owned revenue like direct product sales.

Signal from Simon Owens's Media Newsletter · Simon Owens · read the original.

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