medianexis.

Story arcs

Every story the desk has followed across three signals or more, ranked each Thursday: the longest first, then the one that moved last. Each arc is a Record: the outlets, in order, with the receipts.

One story gets one signal; when the story moves, the desk publishes the development and links it both ways. An arc is what that leaves behind: every outlet that reported it, in the order they did, with a verbatim receipt for each. This is where the arcs live. Single signals stay on their channel pages until a second report makes them a story.

Running arcs

Three signals or more, the longest first; ties to the one that moved last. Ranked October 29.
25signals

Netflix cuts 1,000 jobs, replaces its content chief and puts monetization first

Moved Oct 29 · The Record →
81signals

Paramount buys Warner Bros. Discovery and becomes Skydance

Moved Oct 13 · The Record →
8signals

Apple TV and HBO Max at the Emmys

Moved Sep 29 · The Record →
6signals

Meta’s Muse shopping agent, and who lets it in

Moved Oct 4 · The Record →
6signals

The FTC’s case against Amazon’s ad auction

Moved Sep 10 · The Record →
4signals

Dhar Mann claims $100M AWNY deal pledged

Moved Oct 13 · The Record →
4signals

Walmart, Spotify link audio ads to retail purchases

Moved Oct 12 · The Record →
4signals

Amazon gives brands control over AI shopping conversations

Moved Oct 3 · The Record →
4signals

McDonald’s launches an ad network and eyes a $1 billion business

Moved Sep 29 · The Record →
4signals

OpenAI tests ad format that opens a chat, not a website

Moved Sep 19 · The Record →
3signals

OpenAI ChatGPT ads basics/help center update

Moved Oct 21 · The Record →
3signals

Reese Witherspoon, Mediawan buy Hello Sunshine

Moved Oct 21 · The Record →
3signals

Netflix, Amazon kids content orders have fallen

Moved Oct 12 · The Record →
3signals

Brian Monahan exits Albertsons Media Collective

Moved Oct 10 · The Record →
3signals

Jon Cook steps down as WPP/VML creative boss

Moved Oct 10 · The Record →
3signals

TikTok opens its ad network to U.S. advertisers

Moved Oct 8 · The Record →
3signals

Discord and CTV pitch gamers as an audience

Moved Oct 7 · The Record →
3signals

Shawn Levy leaves Netflix for Disney’s 20th TV deal

Moved Oct 7 · The Record →
3signals

Advertising Week New York bets on creators

Moved Oct 6 · The Record →
3signals

Comcast: multiscreen TV ads double incremental ROAS

Moved Oct 6 · The Record →
3signals

Netflix’s Sarandos after losing Warner Bros. Discovery

Moved Oct 3 · The Record →
3signals

Nielsen speeds up streaming ratings delivery

Moved Sep 19 · The Record →
3signals

Netflix, Amazon, YouTube form streaming policy coalition

Moved Sep 15 · The Record →
3signals

Amazon DSP buyers can now extend campaigns into ChatGPT ads

Moved Sep 14 · The Record →
3signals

Advertisers push OpenAI for controls over ChatGPT ads

Moved Sep 14 · The Record →
3signals

The Trade Desk lays off 15% of staff

Moved Sep 10 · The Record →
3signals

Creator marketing economic correction warning

Moved Sep 4 · The Record →
3signals

Netflix crashed showing a game trailer, and Take-Two shares jumped

Moved Sep 3 · The Record →
3signals

Nielsen’s Gauge hits streaming at 48.5% in its last pre-recalibration edition

Moved Aug 26 · The Record →
3signals

Nielsen buys DoubleVerify, per DRNO report

Moved Aug 22 · The Record →