Agency & Consulting
TVREV roundup: CNN slips to third in cable news prime time since Sept 1
TVREV’s Jason Damata rounds up the outlet’s election-week coverage, citing iSpot data showing CNN has fallen to a distant third in cable news prime time audience since September 1.
A consultant built a free tracker for local TV stations’ YouTube performance
TVREV reports that consultant Mike VanZetta built PiZetta News Tracker, a tool using the YouTube API to track local TV stations’ views, subscribers and output, after being inspired by Facebook’s old CrowdTangle tool and built with vibe coding.
TVREV: brands should build owned media, not just rent reach
TVREV’s Emanuele Landi argues brands must build their own owned media formats and IP rather than only renting attention across fragmented platforms, citing Duolingo, the Sidemen and WeRoad as cases of brands turning audiences into owned businesses.
Parks Associates counts 275 SVoD services now live in the US
Advanced Television reports that Parks Associates’ Streaming Video Tracker now counts 275 SVoD services, 141 AVoD services and 60 FAST platforms in the US market.
DoorDash-Instacart deal signals retail media land grab, not just delivery
Modern Retail’s Gabriela Barkho reports that DoorDash’s $17 billion bid for Instacart reflects a push beyond delivery into ads, data and one-stop retail tech, combining restaurant, grocery and retail shopping insights into a single commerce ecosystem.
Why Netflix can’t out-YouTube YouTube
Puck’s Julia Alexander reports that Nielsen’s Gauge found YouTube took 15.8% of U.S.
VCCP overtakes BBH atop Q3 2026 global creative agency rankings
Campaign’s Jamie Rossouw reports that VCCP has displaced BBH at the top of the Q3 2026 global creative rankings, a shift in the industry’s benchmark league table.
Independent Talent to rep Outernet London for commercial strategy
Variety’s K.J. Yossman reports that Independent Talent Group has been named creative commercial agency for Outernet London, pairing its artist and creator roster with the venue’s immersive screens to build programming, branded entertainment and co-created IP.
DoubleVerify ends earnings calls as $13.60 Nielsen sale nears close
PPC Land’s Luis Rijo reports that DoubleVerify posted third-quarter revenue of $205.6 million, up 9%, with net income up 56% to $15.9 million, a day after shareholders approved its sale to Nielsen’s parent.
IAB Europe finds buyer-seller gap widening on retail media measurement
ExchangeWire reports that IAB Europe’s 2026 Attitudes to Retail Media Report finds 61% of European buyers cite measurement and reporting as the top barrier to investment, while 58% want multi-touch attribution but only 31% of sellers offer it.
Beet.TV: CTV measurement finally matches digital’s promise
Beet.TV’s Robert Andrews reports that CTV measurement is now delivering on the granular, data-driven promise long attributed to digital advertising.
Evan Shapiro’s report maps sports fandom’s shift to social and creators
Media War & Peace’s Evan Shapiro reports that leagues and platforms will generate more than $115 billion this year even as sports rights fragment across paywalls, pushing fans toward creators, clips and highlights on social platforms.
Bajaria, Lin, Abdy among Hollywood execs with nowhere big to land
The Ankler’s Elaine Low reports that ousted studio chiefs Bela Bajaria, Dan Lin, Cindy Holland, Pam Abdy and Mike De Luca face a job market with almost no top-tier openings left.
Roku Q3 revenue jumps 24% as M&E ad spend hits 4-year high
Variety’s Todd Spangler reports that Roku posted Q3 revenue of $1.50 billion, up 24%, with net income of $183 million, more than seven times the year-prior quarter.
Svedka crowdsources its 2027 Super Bowl ad after AI backlash
Adweek’s Brittaney Kiefer reports that Svedka is returning to Super Bowl 61 with a public contest handing creative control of its next ad to fans.
Anomaly wins Alaska Air Group’s creative AOR
MediaPost’s Fern Siegel reports Anomaly won Alaska Air Group’s creative account after a review, displacing Mekanism, covering Alaska Airlines, Hawaiian Airlines and Atmos Rewards.
Spanish-language outlet Latinus tops U.S. news TikTok since September
The Measure’s John Cassillo reports that Chartbeat video data ranks Latinus, a Delaware-based Spanish-language outlet covering Mexico, as the top U.S. news, government and politics TikTok creator since September 1, outposting CNN and other major networks on upload volume and engagement.
Fox books $350M in political ads, with Tubi grabbing $50M of it
AdExchanger’s Allison Schiff reports Fox’s fiscal Q1 2027 earnings call sidestepped Roku questions but detailed Tubi’s 35% revenue growth and $350 million in cycle-wide political ad bookings, roughly $50 million of which went to Tubi.
Instagram courts YouTube creators to push long-form video
eMarketer’s Marisa Jones reports that Instagram is courting YouTube creators as part of its effort to make long-form video stick on the platform.
Newsom seeks $1B-plus California film and TV tax credit
Variety’s Todd Spangler reports that Gavin Newsom is proposing to expand California’s film and TV tax credit from $750 million to at least $1 billion, adding above-the-line coverage and extending the program through 2040.