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Adwave licenses AI ad platform to DOOH operator Evergreen Digital Media

Advanced Television reports that Adwave has formed a strategic partnership with Evergreen Digital Media Corp., under which EDM will fund continued development of Adwave’s WaveRunner AI ad platform and take a preferred license to run it for the local advertisers on its digital-out-of-home networks.

Why it matters. Local advertisers on EDM’s DOOH networks gain direct access to streaming TV and cross-channel buying without hiring an agency or managing separate platform logins.

Signal from advanced-television.com · read the original.

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